From the process to the method
Juan Martín Cordero Matovelle is an entrepreneur and a specialist in employability, recruitment and selection. For over twelve years he has worked at the exact point where careers are decided: the assessment table. Across interviews, case studies, filters and negotiations he has watched the same pattern repeat itself: talent does not always win — the candidate who knows how to prove it does.
He is the founder of JXBS.ai, an ecosystem combining learning, guided practice and technology to train candidates with method and turn the job search into a more precise process. He has also partnered with universities to bring training closer to what the market truly demands and shrink the gap between graduating and getting hired.
He was co-founder of Externa Talent Excellence, a talent consulting firm where he supported companies through selection processes and professionals through critical career transitions. That experience — from both sides of the table — anchors the central idea of his work: employability is built.
His approach rests on three pillars: personal clarity, strategy and disciplined execution. Getting hired is not luck; it is preparation — reading the terrain, training the right skills and sustaining the process with strong mindset.
His purpose is to grow employability across Latin America through technology, tools and actionable methods. The Art of Getting a Job is the synthesis of that path: a system to compete better and win.
Where he has spoken.
Talks and guest lectures on employability, AI applied to talent and the future of work — from regional universities to business congresses.
- 2026GEM Ecuador 2025 Report presentationUniversidad de Cuenca
Expert panelist in the conversation on the Ecuadorian entrepreneurship ecosystem.
- 2026Tinta Tinto InsideUniversidad del Azuay
Guest speaker invited by the School of Communication.
- 2026Employability lecture seriesUniversidad Ricardo Palma · Lima, Peru
'Skills of today's professional: AI, human skills and smart networking' and 'Tell me your ideal job and I will tell you how to reach it'.
- 2026Graduate guest sessionUniversidad ICESI · Cali, Colombia
Innovation and AI applied to recruitment and selection, for the university's talent-management master's programme.
- 2026'Soluciones Empresariales 360' congressB2B Ecuador
Invited speaker.
- 2025Regional Conference on Technical and Vocational Education and Training for Latin America and the CaribbeanPUCE · UNESCO-UNEVOC
Panel on job boards and employability.
- 2025Graduate keynote lectureUniversidad Politécnica Salesiana
Invited by the master's programme in Human Talent Management.
- 2025Training for members and entrepreneursCuenca Chamber of Commerce
Employability and talent workshops for Cuenca's business ecosystem.
- 2024Employability MOOC 'Bolsa de Empleo by JXBS'ESPOL · CEPROEM
Course instructor for polytechnic students and graduates.
The path.
- 2011 – 2016Lawyer · Universidad del Azuay
Bachelor of Laws (LLB). 45/50 GPA. Legal foundation later carried into employability.
- 2012 – 2014Early career in corporate law
Grupo Vázquez, VAZFIDUCIARIA and NOVACREDIT. Commercial trusts, corporate law and debt recovery.
- 2014Founds Externa Talent Hunters
VP and Recruitment Consultant. Talent hunting for Ecuadorean companies — networking, prospecting, closing.
- 2017 – 2019Legal Advisor · Grupo Vázquez
Corporate legal advisor for 25 group companies. International tax law and corporate law (M&A, FATCA/KYC compliance).
- 2019 – 2024General Manager · Externa Talent Hunters
Strategic direction, forecasting, account development, partnerships with universities and business associations.
- 2020 – 2022Co-founder · Geniall
Online learning platform — first foray into ed-tech.
- 2024Founder CEO · JXBS
AI-driven employability SaaS. Reduces unemployment by integrating education and hiring.
- 2026The Art of Getting a Job
First edition, Ediciones La Tierra. The synthesis of the method across twenty chapters.
Studies and credentials.
* Certifications can be verified with the issuing organizations.
Press & recognition.
- Podcast & article · 2023Forbes Ecuador
El abogado resiliente que creó una startup enfocada en el empleo
- Press · 2026El Mercurio
Ecuador lidera el emprendimiento en América Latina: guía de expertos para emprender
- Ranking · 2025Favikon
Top 20 LinkedIn Influencers in Ecuador
- Recognition · 2025Cuenca Chamber of Commerce
'Nueva Generación del Comercio' award · 106th anniversary
