JXBS
About the author

Juan Martín Cordero Matovelle

Calm in the middle of the fire.

Talent consultant with over a decade hiring, training and guiding candidates through selection processes. Founder of JXBS.ai. Author of The Art of Getting a Job.

Portrait of Juan Martín Cordero Matovelle
Biography

From the process to the method

Juan Martín Cordero Matovelle is an entrepreneur and a specialist in employability, recruitment and selection. For over twelve years he has worked at the exact point where careers are decided: the assessment table. Across interviews, case studies, filters and negotiations he has watched the same pattern repeat itself: talent does not always win — the candidate who knows how to prove it does.

He is the founder of JXBS.ai, an ecosystem combining learning, guided practice and technology to train candidates with method and turn the job search into a more precise process. He has also partnered with universities to bring training closer to what the market truly demands and shrink the gap between graduating and getting hired.

He was co-founder of Externa Talent Excellence, a talent consulting firm where he supported companies through selection processes and professionals through critical career transitions. That experience — from both sides of the table — anchors the central idea of his work: employability is built.

His approach rests on three pillars: personal clarity, strategy and disciplined execution. Getting hired is not luck; it is preparation — reading the terrain, training the right skills and sustaining the process with strong mindset.

His purpose is to grow employability across Latin America through technology, tools and actionable methods. The Art of Getting a Job is the synthesis of that path: a system to compete better and win.

Speaking

Where he has spoken.

Talks and guest lectures on employability, AI applied to talent and the future of work — from regional universities to business congresses.

Invite to speakOpen agenda for universities, congresses and companies.
TEDxTEDxUTMACH 2026 · "Hazlo: de la idea a la acción"
"Tu profesión no te define" (Your profession does not define you)
Universidad Técnica de Machala auditorium, Ecuador · August 2026
View the event on TED.com
  • 2026
    GEM Ecuador 2025 Report presentation
    Universidad de Cuenca

    Expert panelist in the conversation on the Ecuadorian entrepreneurship ecosystem.

  • 2026
    Tinta Tinto Inside
    Universidad del Azuay

    Guest speaker invited by the School of Communication.

  • 2026
    Employability lecture series
    Universidad Ricardo Palma · Lima, Peru

    'Skills of today's professional: AI, human skills and smart networking' and 'Tell me your ideal job and I will tell you how to reach it'.

  • 2026
    Graduate guest session
    Universidad ICESI · Cali, Colombia

    Innovation and AI applied to recruitment and selection, for the university's talent-management master's programme.

  • 2026
    'Soluciones Empresariales 360' congress
    B2B Ecuador

    Invited speaker.

  • 2025
    Regional Conference on Technical and Vocational Education and Training for Latin America and the Caribbean
    PUCE · UNESCO-UNEVOC

    Panel on job boards and employability.

  • 2025
    Graduate keynote lecture
    Universidad Politécnica Salesiana

    Invited by the master's programme in Human Talent Management.

  • 2025
    Training for members and entrepreneurs
    Cuenca Chamber of Commerce

    Employability and talent workshops for Cuenca's business ecosystem.

  • 2024
    Employability MOOC 'Bolsa de Empleo by JXBS'
    ESPOL · CEPROEM

    Course instructor for polytechnic students and graduates.

Career

The path.

  1. 2011 – 2016
    Lawyer · Universidad del Azuay

    Bachelor of Laws (LLB). 45/50 GPA. Legal foundation later carried into employability.

  2. 2012 – 2014
    Early career in corporate law

    Grupo Vázquez, VAZFIDUCIARIA and NOVACREDIT. Commercial trusts, corporate law and debt recovery.

  3. 2014
    Founds Externa Talent Hunters

    VP and Recruitment Consultant. Talent hunting for Ecuadorean companies — networking, prospecting, closing.

  4. 2017 – 2019
    Legal Advisor · Grupo Vázquez

    Corporate legal advisor for 25 group companies. International tax law and corporate law (M&A, FATCA/KYC compliance).

  5. 2019 – 2024
    General Manager · Externa Talent Hunters

    Strategic direction, forecasting, account development, partnerships with universities and business associations.

  6. 2020 – 2022
    Co-founder · Geniall

    Online learning platform — first foray into ed-tech.

  7. 2024
    Founder CEO · JXBS

    AI-driven employability SaaS. Reduces unemployment by integrating education and hiring.

  8. 2026
    The Art of Getting a Job

    First edition, Ediciones La Tierra. The synthesis of the method across twenty chapters.

Certifications

Studies and credentials.

Bachelor of Laws (LLB)
Universidad del Azuay · Faculty of Legal Sciences
2011 – 2016
Accounting
Universidad Técnica Particular de Loja
2014 – 2015
Learning Strategist
TP Learning · E-Learning Development
Sept 2024
AI applied to HR
Tech & People · AI in Human Resources
Nov 2023
Founder CEO · JXBS
AI-driven employability SaaS
2024
Founder · Externa Talent Hunters
11+ years leading head hunting in Ecuador
2014

* Certifications can be verified with the issuing organizations.

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